What kind of platform is Wayfair?

At present, the world economic situation is still complex, the international market demand growth is weak, and the competitive pressure faced by my country's furniture companies continues to increase. It is reported that there are more than 60,000 furniture manufacturing companies in China. Among my country's huge furniture scale, foreign trade furniture exports account for one-third, making important contributions to the development of my country's furniture industry.

1. Industry development

According to reports, the global outdoor furniture market size will be approximately US$2.028 billion in 2021. It is expected that the outdoor furniture market size will continue to grow at a compound annual growth rate of 2.79% from 2021 to 2027.

Market growth space: After the epidemic, the recovery of tourism will drive the commercial outdoor furniture market to explode. The European and Japanese outdoor furniture online markets have greater promotion potential. Although Europe and the United States are the largest purchasers of outdoor furniture, popular countries in Asia and the Pacific also have great demand.

2. Development of popular categories

(1). Products with retro design elements are becoming popular
(2). Classic minimalist style products are still the trend
(3). Searches for bamboo and rattan furniture have increased significantly
(4) .Textile outdoor furniture products usher in sales peak in summer

3. Consumer purchasing habits

Consumers aged 18 to 29 are more willing to buy outdoor products online and pursue the style and cost-effectiveness of furniture. Consumers aged 30-49 pay more attention to product quality.

4. Cross-border success cases

Outer was founded in 2018 by two Chinese Americans. Mainly facing the US market, it adopts the direct e-commerce DTC model and enters the field of high-end environmentally friendly fabric outdoor furniture. In 2021, it will become the fastest growing furniture brand in the United States.

(1). Facing the mid-to-high-end market, adhering to the niche route
(2). Self-operated vertical supply chain, significant cost advantage
(3). Product research and development combines indoor home comfort and durability of outdoor products Sex merges into one. Products are repeatedly polished to meet more consumer demands for outdoor products.
(4). Transform the backyard of existing users into a product showroom, which new users can visit upon application. Real outdoor scenes and feedback from real consumers, word-of-mouth marketing, increase brand praise, and at the same time to a certain extent Reduce marketing costs.
(5). Pay attention to marketing content, form a localized team, and go deep into the market.
(6). The main sales channel is locked on the self-operated website, focusing on building a private domain traffic pool.

Corporate office decoration design can only produce good and most suitable works if it is carefully designed. How to produce high-quality products in the shortest time, considering the strength of the design team, designers also need to maintain a continuous spirit of innovation and improve their professional skills. .